 Let me explain... Everyone loves the entertainer who performs on the street, in the square and well, along the beach. It’s an act of boldness and abandonment from the norm. People walking by pay attention. They take pictures, videos and share the moment with their friends and colleagues in social posts. Often, they donate, buy CD’s and engage with the entertainer! But there's a catch… Being a street entertainer is not advantageous to most business models! It may give the signal that you’re a “Trail Blazer” but it certainly lacks the image of a stable and established business! There’s no feeling of certainty that you will be around tomorrow after you pack up your goods and leave for the day! So, what’s the correlation? It’s easy to define. The creative genius of the street entertainer is the one thing all business professionals can learn from. Notice how the entertainer isn’t afraid to be different! Their very act communicates the confidence and fierce belief they have in their “product” to everyone who will stop and watch! The venue may be “out of the question” but the boldness and lack of “fear of failure” is the key to understanding how to apply their creative tactic to your product/service. This is where it gets interesting… You don’t have to be an entertainer! You just need to deliver a message that is different and grabs attention! Assuming you have already identified what your target market is looking for, then finding a creative way to deliver that message is the next step. (And remember, there are many ways to say the same thing to the same people without it ever becoming dull and boring.) You don’t have to be an entertainer. But, being a good story teller is essential! Here's the clincher and the best part… You don’t have to do it by yourself! Ask for help. Get together with other creative minds. You’ll be surprised at how others perceive the best way to tell your story. Before you know it, you’ll have options beyond your wildest dreams. Others plus you equal a SUPER SIZED creative ending! Well, what are you waiting for! Start today!
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 Let me explain…
Remember when you first entered the business arena with vim, vigor and unlimited ideas that could fill the ocean? Every day was an opportunity to try a new marketing idea. Naivety and lack of marketing and business “know how” didn’t stop your impulsive actions. Failure or lack-luster results didn’t faze your enthusiastic journey! It was just part of doing business. The quest to find that one perfect customer was all you needed to set sail. Marketing was fun, exciting and energizing! But, here’s the catch… Time, seminars, webinars, lack luster results and “nay sayers” created a mindset that didn’t allow marketing strategy that was “out of the box”. Without warning, you realized your marketing had become ubiquitous, uninteresting and lacked spontaneity! The fun and excitement of marketing had waned and lost it’s edge. Slowly, you became aware that your messages on the “marketing sales shelf” looked the same as all the other generic messages. And there’s more… Experiencing that horrible feeling of not knowing how to get back what you lost can be paralyzing! It’s a lonely place when you realize you have blended in with the crowd. That was never the intention! Now, here comes the good part… The past does not have to dictate the future success of your marketing efforts! It’s time to change course and reach a new destination. Plug in the ear buds, get creative, forget the competition and start pumping out new ideas. Marketing should be exciting! Discovering new tactics that stand out from the crowd is invigorating! There are no limits to who can accomplish this. Anyone with a desire to be different and not blend in can accomplish the impossible. (I’m sure a lot of people didn’t believe the hula hoop would span two centuries. Or that brand names would still take the lead on retail shelves over the generic brands.) When you believe in your product/service, yourself and your instincts… just watch how quickly marketing becomes you first passion, again!  What If I Told You That’s Not Bad? Somewhere along the road to success the message is… if you use good data, good strategy and “proven” tactics your marketing efforts will return wonderful results. (Here’s where I insert a long, shrill screech!) So, here’s the catch. Doing all the “right” things never guarantees a great outcome. The sobering fact is that marketing is all about people. Unpredictable people! Without knowing, your next promo or campaign that filters into their view can drop like a ‘one-ton boulder’. Influences in their life beyond your control or research may have created the perfect storm which may make your marketing message null and void! Without warning, you and your team obsess over what went wrong? Who or what’s to blame? Due diligence is never wrong. But it’s wise to acknowledge that sometimes, it’s just that people react the opposite of how data and research says they will react! This is where it’s necessary to remember that marketing is a process of planting seeds for future positive results. Seeds that will produce sales, trust, leads and value! Every marketing effort is a seed. Seeds grow, produce fruit and eventually pollinate to create more seeds, more fruit and bigger crops to harvest. Let me explain… The worst harvest will always produce some fruit! Most of the seeds may not succeed, but the few that do are beautiful and ready to harvest! Planting and growing marketing seeds is a cumulative process. When you commit to planting new seeds constantly, never stopping, every harvest is a thrill! That's because you know the next harvest has the potential to be the best one ever. You begin to enjoy the cycles. For sure, there will be ups and downs. But the understanding that you are growing seeds every day, each with unbelievable potential, is what makes you a “true, marketing professional”!
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Sandra Watson
Sharing Marketing Tactics And Tips For Business Success!"Marketing has morphed into a magical kingdom where unicorns co-exist with marketing as never before imagined. Logo design, color and "out-of-the-box" implementation standards are challenging even to the marketing "masters of the past" You want to learn
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November 2018
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