It’s Obvious - Everyone Wants To Be Unique!
But here’s the dilemma… most people want to feel secure and “safe” in their content. Being safe means that no one can fault the accuracy or truth of what you say. It means you are not willing to risk being wrong! And if you are telling the same story that everyone else is telling, you can feel pretty secure that you’re in the “safe zone! But, where does the “safe” zone end and going “too far” begin?
When you venture past the point of being safe with content, you take the chance that your research, your feelings and your experiences may be wrong. And, knowing that every supposition or result does not always have a positive outcome can prevent many content marketers from leaving the “safe zone’. Safe feels good. Safe means acceptance. The worst part about being safe though… it prevents content from being exceptional!
Is being unique worth the risk of being wrong!
The word unique means different, special and “one of a kind”. A unique person is one who is willing to stand out from the crowd. It’s a choice and choices always carry the possibility of failure. So, to be unique, you must be willing to be wrong! Scientist and scholars of great renown had many documented failures. They learned from them. They found better solutions and explanations and had the courage to voice them! It didn’t stop them! And it shouldn’t stop us if we want to be unique!
There’s more… Being wrong gives you the opportunity to share why and how your view has changed. When you share your successes as well as your failures, you do stand out! Being unique is not for everyone. But, content marketing is heavily populated. Only the fittest will succeed. Something you might want to think about!
Not all motivation is created equal!
And here's why...
Our actions and the way we behave are mainly due to the things that motivate us! Ummm. For instance….
A love of art can motivate you to take art lessons or start an art gallery. An interest in children can motivate you to become a Foster Parent or a volunteer school aide. These are only two of an unlimited number of things that can get us motivated to change and act according to our passionate desires.
But, here's the downside…
What if you had a love or desire for gambling or performing dangerous stunts! OK, hold on, I know you’re already conjuring up many more illustrations of how a life could change simply by acting on the wrong motivation! If the resulting behavior has negative consequences it's not good motivation!
We have been trained to “get motivated” and act!
That certainly sounds reasonable and a good thing to do on the face of it! But just because you may really, really like kids does not necessarily correlate to a “mission” or motivation that gets you involved with all things kids! The same goes for a love of art, sports, cars, and more!
So, what’s the point of defining your motivation? That’s easy. You need to know what’s motivating you! Does it produce a good outcome, make your life more enjoyable and create positive emotions? Are you happy? Do you enjoy the outcomes of your behaviors? Or do they drag you down and cause negative consequences? Are you satisfied? Or, are you angry and self-destructive? Finally, this is important; do the actions and behaviors elicit dark emotions?
It’s important to know what is motivating you!
And it's not that difficult! You don’t need any advanced training or education to identify motivation. If you isolate the way you behave because of a passion (something that you like or makes you feel good and one that keeps you going day after day), then that’s what’s motivating you!
You can change what motivates you! Once you know the answer, you can decide whether to change gears or continue in the same mode! If your motivation is good, keep doing more of the same. Add more passion and zest to all positive motivation! But motivation that causes negative emotions needs to be eliminated immediately!
Let me explain...
Everyone loves the entertainer who performs on the street, in the square and well, along the beach. It’s an act of boldness and abandonment from the norm. People walking by pay attention. They take pictures, videos and share the moment with their friends and colleagues in social posts. Often, they donate, buy CD’s and engage with the entertainer!
But there's a catch…
Being a street entertainer is not advantageous to most business models!
It may give the signal that you’re a “Trail Blazer” but it certainly lacks the image of a stable and established business!
There’s no feeling of certainty that you will be around tomorrow after you pack up your goods and leave for the day!
So, what’s the correlation? It’s easy to define. The creative genius of the street entertainer is the one thing all business professionals can learn from. Notice how the entertainer isn’t afraid to be different! Their very act communicates the confidence and fierce belief they have in their “product” to everyone who will stop and watch! The venue may be “out of the question” but the boldness and lack of “fear of failure” is the key to understanding how to apply their creative tactic to your product/service.
This is where it gets interesting… You don’t have to be an entertainer! You just need to deliver a message that is different and grabs attention! Assuming you have already identified what your target market is looking for, then finding a creative way to deliver that message is the next step. (And remember, there are many ways to say the same thing to the same people without it ever becoming dull and boring.) You don’t have to be an entertainer. But, being a good story teller is essential!
Here's the clincher and the best part… You don’t have to do it by yourself! Ask for help. Get together with other creative minds. You’ll be surprised at how others perceive the best way to tell your story. Before you know it, you’ll have options beyond your wildest dreams. Others plus you equal a SUPER SIZED creative ending!
Well, what are you waiting for! Start today!
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