It’s becoming harder and harder to stand out in business! The marketplace has learned how to mentally and visually block marketing techniques and ignore the noise!
Too much of hearing and seeing the same message, the same formats and similar stock imagery has created an audience of indifference. Business professionals using the same tools as everyone else and delivery “look alike” marketing messages soon become old and boring.
In the beginning it was much easier to stand out (not everyone was on the web). But now, everyone looks a lot like everyone else and the waters have become very crowded!
But hey, that doesn’t mean it’s time to give up and throw in the towel! Now is actually the best time to surprise your audience and your competition with outlandish, unexpected headlines and copy, videos, images and stories. Before they know it, they're "hooked" and involved in your message!
A picture that doesn’t make sense, but still seems right can create a powerful, emotional reaction to a story. Just look at this weird bird with a mouth that is ready to roar and attack. It doesn't seem right. Some will think it’s silly while others will find it hilarious. But one thing is for sure; it will get the viewer thinking and forming an opinion.
Either way, they will remember you the next time you show up with another “over the top”, out of the box, eye-catching headline or message! The beauty of being bold now is that you can surprise everyone, including your competition! The climate is ripe for your company to stand out and become a marketing leader!
And before you know it, you’ll find success while others are still wondering how you did it!
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"Marketing has morphed into a magical kingdom where unicorns co-exist with marketing as never before imagined. Logo design, color and "out-of-the-box" implementation standards are challenging even to the marketing "masters of the past"
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