Let me explain...
Everyone loves the entertainer who performs on the street, in the square and well, along the beach. It’s an act of boldness and abandonment from the norm. People walking by pay attention. They take pictures, videos and share the moment with their friends and colleagues in social posts. Often, they donate, buy CD’s and engage with the entertainer!
But there's a catch…
Being a street entertainer is not advantageous to most business models!
It may give the signal that you’re a “Trail Blazer” but it certainly lacks the image of a stable and established business!
There’s no feeling of certainty that you will be around tomorrow after you pack up your goods and leave for the day!
So, what’s the correlation? It’s easy to define. The creative genius of the street entertainer is the one thing all business professionals can learn from. Notice how the entertainer isn’t afraid to be different! Their very act communicates the confidence and fierce belief they have in their “product” to everyone who will stop and watch! The venue may be “out of the question” but the boldness and lack of “fear of failure” is the key to understanding how to apply their creative tactic to your product/service.
This is where it gets interesting… You don’t have to be an entertainer! You just need to deliver a message that is different and grabs attention! Assuming you have already identified what your target market is looking for, then finding a creative way to deliver that message is the next step. (And remember, there are many ways to say the same thing to the same people without it ever becoming dull and boring.) You don’t have to be an entertainer. But, being a good story teller is essential!
Here's the clincher and the best part… You don’t have to do it by yourself! Ask for help. Get together with other creative minds. You’ll be surprised at how others perceive the best way to tell your story. Before you know it, you’ll have options beyond your wildest dreams. Others plus you equal a SUPER SIZED creative ending!
Well, what are you waiting for! Start today!
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