Let me explain…
Remember when you first entered the business arena with vim, vigor and unlimited ideas that could fill the ocean? Every day was an opportunity to try a new marketing idea. Naivety and lack of marketing and business “know how” didn’t stop your impulsive actions. Failure or lack-luster results didn’t faze your enthusiastic journey! It was just part of doing business. The quest to find that one perfect customer was all you needed to set sail. Marketing was fun, exciting and energizing!
But, here’s the catch…
Time, seminars, webinars, lack luster results and “nay sayers” created a mindset that didn’t allow marketing strategy that was “out of the box”.
Without warning, you realized your marketing had become ubiquitous, uninteresting and lacked spontaneity!
The fun and excitement of marketing had waned and lost it’s edge. Slowly, you became aware that your messages on the “marketing sales shelf” looked the same as all the other generic messages.
And there’s more… Experiencing that horrible feeling of not knowing how to get back what you lost can be paralyzing! It’s a lonely place when you realize you have blended in with the crowd. That was never the intention!
Now, here comes the good part… The past does not have to dictate the future success of your marketing efforts! It’s time to change course and reach a new destination. Plug in the ear buds, get creative, forget the competition and start pumping out new ideas.
Marketing should be exciting! Discovering new tactics that stand out from the crowd is invigorating! There are no limits to who can accomplish this. Anyone with a desire to be different and not blend in can accomplish the impossible. (I’m sure a lot of people didn’t believe the hula hoop would span two centuries. Or that brand names would still take the lead on retail shelves over the generic brands.)
When you believe in your product/service, yourself and your instincts… just watch how quickly marketing becomes you first passion, again!
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"Marketing has morphed into a magical kingdom where unicorns co-exist with marketing as never before imagined. Logo design, color and "out-of-the-box" implementation standards are challenging even to the marketing "masters of the past"
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