Too often we get messages from every angle and of every persuasion. Do it this way and don’t do it that way. For instance,
The onset of the digital era has brought much confusion to business marketing professionals. Marketing has silently evolved into a different direction from the past. The “old” ways of communicating to the marketplace have morphed into multiple “languages” that many are finding difficult to translate.
Everyday delivers a new “twist” to a strategy that was finally making sense! Updates are everywhere! And often, it’s not just a twist but a brand-new method entirely!
Personally, I like to think of this era of marketing as a controlled way to approach messy. Changing how we approach marketing today is hard! But that doesn’t make it bad or “not right”.
I believe a business has the freedom to determine the best way to give their market what they want and need. That’s a good way to control messy. It’s always been said that the road to success is determined by the few that dare to be different.
Sure, some of the “noise” can be true. But this is where individual learning and evaluation is the key. Those that refuse to listen to the crowd, and everything they say, make a wise decision. Instead, they follow their instinct, their gut, their passion and pave a clear and orderly road to marketing success for their business!
We need to remind ourselves that this new generation of fast moving minds is what is creating more possibilities and a renewed anticipation of what’s to come. New tools and new ways to tell our stories that today are unimaginable! Thousands of stories that will ignite someone, somewhere to want our products/services!
New can feel messy, but it can also bring new possibilities! This is the time to find a way to change messy marketing into a fantastic opportunity for business success! Salute! #TheLoveOfMarketing
I Don't Have The Time or Money To Mess With A Custom Thumbnail!
You're not alone in thinking that creating custom thumbnails is a poor use of time and money! But, you can't afford to create videos that have a failed "lift off" because of failing to understand their importance.
It's past the time of thinking custom thumbnails aren't important! It goes well beyond the SEO value of the thumb. There is also an associated value in the human connection. The following points remind us how...
And if you haven't heard, optimizing your thumbnail is as important as optimizing meta data was back in 2012! It's the trigger that tells the search engine, "that's a good image"! (Tim Schmoyer at Video Creators has spent some time researching the subject. Watch his video for some enlightening info!)
There is a lot of conversation about how being a part of a group is affecting our habits and actions. There also is interesting debate and insight into how big data is being used to twist and change marketing to groups (herds),which in turn may be affecting serendipity! (chance with an associated a happy factor)
You might wonder, how can big data and the herd mentality affect the "chance" factor? In this article by Martin Kihn, under the section "Brains Out Of Balance" there is some compelling information that may help shed light on how it does!
Big data has also added a new dimension to the marketing cog through social media and advertising. Have we unknowingly been programmed and lost the ability to choose? Addictive tactics are being implemented in social media marketing to create predetermined actions from the herd. (Watch the video below and learn how) Advertising may be at a new level of deception for the unknowing "herd". The concept of the herd, the data and the "chance" of things are changing the world we once thought was static and solid.
The control we have over our world is morphing into a new reality that may be good or perhaps, not so good.
More things to think about as businesses create marketing strategies. A balance between good and "not so good" data practices will be the choice to define the best of the best! Awareness is the first step in taking back control of good, healthy, ethical business practices.
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"Marketing has morphed into a magical kingdom where unicorns co-exist with marketing as never before imagined. Logo design, color and "out-of-the-box" implementation standards are challenging even to the marketing "masters of the past"
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