Do you find that you're frustrated to the point of inaction with what your videos look like. If so, the result can lead to a... video hostage standoff! The constant analysis and insecurity that 'something has to be changed' can go on forever! You wonder what can be done to 'make it better' every time you watch and critique the video. So, here's the thing... The only thing in your mind that has to happen to make it better is achieving PERFECTION! But since perfection is impossible, your videos end up in a never ending, creative cycle. The result... Your videos can remain in a hostage situation forever and never be shared publicly! Did you know... that this is a mindset that many untrained and non-professional video creators share and agonize over?. (And to be fair… professionals can be plagued with this mindset too! A feeling of inadequacy is not a result of education or training!) Let me explain… In the concept stage, after some research and study, the subject and perceived value of most videos seems solid and worthwhile. The excitement of sharing and adding value to the marketplace makes the production valuable and it's a good asset to any company. And, as any good creator will do before they start a project, they will find and watch a number of already produced videos on the same subject that they have selected. This can be a big mistake for a video creator! Here’s a few reasons why…
Here's something to remember... Understanding the market place and what others offer to the conversation is important! However, what you bring to the table is also important! By delaying a video project, you are denying your market valuable insights that only you can bring to the table! So, in conclusion... Think about what is frustrating you to the point of inaction. Are you holding your videos hostage? And then decide… Are You Frustrated Enough To Quit – And Start Over? If you want more information or help with your marketing efforts contact us!
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