It’s Obvious - Everyone Wants To Be Unique!
But here’s the dilemma… most people want to feel secure and “safe” in their content. Being safe means that no one can fault the accuracy or truth of what you say. It means you are not willing to risk being wrong! And if you are telling the same story that everyone else is telling, you can feel pretty secure that you’re in the “safe zone! But, where does the “safe” zone end and going “too far” begin?
When you venture past the point of being safe with content, you take the chance that your research, your feelings and your experiences may be wrong. And, knowing that every supposition or result does not always have a positive outcome can prevent many content marketers from leaving the “safe zone’. Safe feels good. Safe means acceptance. The worst part about being safe though… it prevents content from being exceptional!
Is being unique worth the risk of being wrong!
The word unique means different, special and “one of a kind”. A unique person is one who is willing to stand out from the crowd. It’s a choice and choices always carry the possibility of failure. So, to be unique, you must be willing to be wrong! Scientist and scholars of great renown had many documented failures. They learned from them. They found better solutions and explanations and had the courage to voice them! It didn’t stop them! And it shouldn’t stop us if we want to be unique!
There’s more… Being wrong gives you the opportunity to share why and how your view has changed. When you share your successes as well as your failures, you do stand out! Being unique is not for everyone. But, content marketing is heavily populated. Only the fittest will succeed. Something you might want to think about!
I have definitely crossed the line into the dangerous territory of questionable content. Has it hurt me? Sure. On quite a few occasions.
Thanks Kristen Drysdale for your thoughtful reply! Your 'living out loud' description is a great way to describe how we experience the world today! It's nice to hear from someone who believe that being unique is worth the choice!
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