Too often we get messages from every angle and of every persuasion. Do it this way and don’t do it that way. For instance,
- Websites are not as popular; use “squeeze” pages instead
- Social sharing is the only way to get new business
- It’s all about “pay-to-play”
- Live video streaming is the only way to market
- Use “our” software; it’s the best
- The more you use color, the better the message
- Etcetera, etcetera, and more etcetera!
The onset of the digital era has brought much confusion to business marketing professionals. Marketing has silently evolved into a different direction from the past. The “old” ways of communicating to the marketplace have morphed into multiple “languages” that many are finding difficult to translate.
Everyday delivers a new “twist” to a strategy that was finally making sense! Updates are everywhere! And often, it’s not just a twist but a brand-new method entirely!
Personally, I like to think of this era of marketing as a controlled way to approach messy. Changing how we approach marketing today is hard! But that doesn’t make it bad or “not right”.
I believe a business has the freedom to determine the best way to give their market what they want and need. That’s a good way to control messy. It’s always been said that the road to success is determined by the few that dare to be different.
Sure, some of the “noise” can be true. But this is where individual learning and evaluation is the key. Those that refuse to listen to the crowd, and everything they say, make a wise decision. Instead, they follow their instinct, their gut, their passion and pave a clear and orderly road to marketing success for their business!
We need to remind ourselves that this new generation of fast moving minds is what is creating more possibilities and a renewed anticipation of what’s to come. New tools and new ways to tell our stories that today are unimaginable! Thousands of stories that will ignite someone, somewhere to want our products/services!
New can feel messy, but it can also bring new possibilities! This is the time to find a way to change messy marketing into a fantastic opportunity for business success! Salute! #TheLoveOfMarketing