There is a lot of conversation about how being a part of a group is affecting our habits and actions. There also is interesting debate and insight into how big data is being used to twist and change marketing to groups (herds),which in turn may be affecting serendipity! (chance with an associated a happy factor)
You might wonder, how can big data and the herd mentality affect the "chance" factor? In this article by Martin Kihn, under the section "Brains Out Of Balance" there is some compelling information that may help shed light on how it does!
Big data has also added a new dimension to the marketing cog through social media and advertising. Have we unknowingly been programmed and lost the ability to choose? Addictive tactics are being implemented in social media marketing to create predetermined actions from the herd. (Watch the video below and learn how) Advertising may be at a new level of deception for the unknowing "herd". The concept of the herd, the data and the "chance" of things are changing the world we once thought was static and solid.
The control we have over our world is morphing into a new reality that may be good or perhaps, not so good.
More things to think about as businesses create marketing strategies. A balance between good and "not so good" data practices will be the choice to define the best of the best! Awareness is the first step in taking back control of good, healthy, ethical business practices.