What If I Told You That’s Not Bad?
Somewhere along the road to success the message is… if you use good data, good strategy and “proven” tactics your marketing efforts will return wonderful results. (Here’s where I insert a long, shrill screech!)
So, here’s the catch. Doing all the “right” things never guarantees a great outcome. The sobering fact is that marketing is all about people. Unpredictable people! Without knowing, your next promo or campaign that filters into their view can drop like a ‘one-ton boulder’. Influences in their life beyond your control or research may have created the perfect storm which may make your marketing message null and void!
Without warning, you and your team obsess over what went wrong? Who or what’s to blame?
Due diligence is never wrong. But it’s wise to acknowledge that sometimes, it’s just that people react the opposite of how data and research says they will react!
This is where it’s necessary to remember that marketing is a process of planting seeds for future positive results. Seeds that will produce sales, trust, leads and value! Every marketing effort is a seed. Seeds grow, produce fruit and eventually pollinate to create more seeds, more fruit and bigger crops to harvest.
Let me explain… The worst harvest will always produce some fruit! Most of the seeds may not succeed, but the few that do are beautiful and ready to harvest! Planting and growing marketing seeds is a cumulative process.
When you commit to planting new seeds constantly, never stopping, every harvest is a thrill! That's because you know the next harvest has the potential to be the best one ever. You begin to enjoy the cycles. For sure, there will be ups and downs. But the understanding that you are growing seeds every day, each with unbelievable potential, is what makes you a “true, marketing professional”!
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