“Tinkering” – a casual playing or fooling around with no intended outcome!
Well, there you go. A pretty good description of how a lot of businesses view video as a marketing tool!
It’s easy to fall into that mindset when you know you should be using video but you haven’t budgeted time, resources or money to make it as an integral part of marketing your business. It’s odd how business leaders scrimp and save to get that newest piece of equipment or software to move forward in the marketplace but overlook the one thing that the market place is “yelling” for all businesses to give them – VIDEO!
Most smart business owners don’t try to “do it all by themselves”. They hire IT specialists, knowledgeable bookkeepers, experienced machine operators, savvy social media professionals, mid-level managers and etc. to assure the success of their business empire. But when it comes to video, well, there seems to be a huge disconnect. The “I can learn this and do it myself and much cheaper” mantra pops up its ugly head.
And before you know it, the “tinkering” has begun. Video for marketing suddenly becomes the company “hobby”.
Businesses that use this band-aid approach to marketing are always complaining. Personnel become overwhelmed and exhausted after constantly trying to find the cheapest and easiest way to achieve success in this complicated process. Implementing video in a marketing strategy is not easy and it does require constant monitoring and planning.
But when a company is committed to using video like a seasoned professional, and not as a “hobby” in their spare time, then results show up at the door. In the beginning, a lot time, effort and planning was allocated to create a dynamic company name. That same serious attitude is necessary now to produce a successful video powered marketing result.
Video has become ubiquitous with marketing success stories. It’s now part of the marketing thread. And knowing this to be true, it’s sad to watch many businesses struggle to embrace the importance of video today. It’s not wise to overlook the importance of a strong marketing strategy to achieve business success. Likewise, it’s not wise to overlook the importance of getting professional with video!
Remember... video is good for your business!
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