Getting into the “groove” and knowing how to talk so your target market can understand what you’re saying can be difficult, at best. For instance; when I first started going to a local coffee shop to order my favorite drinks, I felt intimidated and silly. Why? Well, I didn’t know how to speak the language of the “barista”. When I told them what I wanted, I’d get a lot of questions, frustrated looks and often, presented with the wrong drink! The result; I comprised and decided to trade at a smaller retailer that spoke my language in spite of the fact that they didn’t serve what I really wanted! To avoid the pain, I settled for second best and went to another retailer. Why? Because I felt confused, out of place and misunderstood! Eventually, I did inch my way back to what I really wanted. During my absence however, I did a lot of internet searching to learn their “talk”. And when I returned I had become good at ordering what I wanted. It was painful! It was time consuming! Most importantly, it could have been avoided! In the end, I learned a good lesson through this experience. Just because you have something that’s great or that people want, if you don’t speak the same language, you can still loose! Lost opportunity cannot be measured. My experience taught me how easy it is for a business to lose opportunity for growth and customer satisfaction. And since most business models don’t have the luxury of time, to “get it right”, the sooner you communicate in a common language, the sooner the loyalty can begin! As business owners and leaders, it’s easy to forget that the market we serve may not speak our language. Understanding how they read, talk and listen is vital. Knowing the tone, imaginary and attention span they are willing to tolerate is paramount to converting them to wanting more. Ultimately, conversation from a shared understanding of their language will turn them into our best advocates. Right now might be the best time to research and determine if your business is “speaking the language your market understands”. This IS a case where time IS money!
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provided and bring your own “out of the box” ideas meeting! (And, some very unusual atmosphere staging - cartoons placed on the walls, table tents with smiling faces and kids music playing as everyone arrived!) Whoa! I bet everyone would have changed their attitude about the same old, same old marketing meeting! It’s simple. You just have to create a “what’s next” attitude for the team members.
Too often we get messages from every angle and of every persuasion. Do it this way and don’t do it that way. For instance,
The onset of the digital era has brought much confusion to business marketing professionals. Marketing has silently evolved into a different direction from the past. The “old” ways of communicating to the marketplace have morphed into multiple “languages” that many are finding difficult to translate. Everyday delivers a new “twist” to a strategy that was finally making sense! Updates are everywhere! And often, it’s not just a twist but a brand-new method entirely! Personally, I like to think of this era of marketing as a controlled way to approach messy. Changing how we approach marketing today is hard! But that doesn’t make it bad or “not right”. I believe a business has the freedom to determine the best way to give their market what they want and need. That’s a good way to control messy. It’s always been said that the road to success is determined by the few that dare to be different. Sure, some of the “noise” can be true. But this is where individual learning and evaluation is the key. Those that refuse to listen to the crowd, and everything they say, make a wise decision. Instead, they follow their instinct, their gut, their passion and pave a clear and orderly road to marketing success for their business! We need to remind ourselves that this new generation of fast moving minds is what is creating more possibilities and a renewed anticipation of what’s to come. New tools and new ways to tell our stories that today are unimaginable! Thousands of stories that will ignite someone, somewhere to want our products/services! New can feel messy, but it can also bring new possibilities! This is the time to find a way to change messy marketing into a fantastic opportunity for business success! Salute! #TheLoveOfMarketing |
Sharing Marketing Tactics And Tips For Business Success!"Marketing has morphed into a magical kingdom where unicorns co-exist with marketing as never before imagined. Logo design, color and "out-of-the-box" implementation standards are challenging even to the marketing "masters of the past" You want to learn
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July 2019
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