One day, several years ago, while scrolling through my stream on a social platform, I came across a cool image highlighting a current, upcoming holiday. The image produced an emotion in me that caused me to stop, look and listen to their message! Without the holiday as an “excuse” to solicit my engagement, it would have been a lot more difficult to grab my attention!
Have you ever considered the number of special occasions that are available throughout the year? (Click the link at the end and check them out!) There’s so many you could be busy every day, every month with new content for your target market/s! Amazing. Your marketing strategy could be energized every month with content that can speak in an effective, non-intrusive way.
And the best part of a special occasion marketing strategy is that, before you know it, they’ll be wanting more of your messages because it won’t seem like you’re selling, even if you are! The emotional impact will be powerful and memorable with the right images, videos and message.
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There's no better time than the present to begin a yearly "special occasion" marketing campaign. Get the team together. Have fun. Show your audience new content on a regular basis! They'll love you for it!
fyi... here's a great list of special occasions to add to your marketing calendar!