by Sandra Watson Promise of so much! #Blogging. How many blogs fill the mysterious internet highway? How much is relevant? I once saw a great cartoon by Gary Larson where a dog named Ginger was sitting at the feet of his ranting owner with his Index finger pointed straight at the dog. The caption read “Blah, blah, blah Ginger”! You got it - the dog only heard its name. Many blogs elicit the same response? So much yet so little is delivered. We’ve all been there! We only hear and comprehend the part that speaks to our interest or emotion. I get so frustrated and tired of blogs that go on and on and have little to do with the captivating title that lured me into clicking a link in the first place. A link full of promise of finding the answer. Too often I find the answer is one little sentence three quarters of the way through the article or not there at all Are you kidding me! I know it’s my fault for spending all that time continuing to read, but I trusted the author to deliver! The internet can be a #timesucker! You know what I mean. You're looking for quick info so you Google. Your time is valuable. You pick a link that seems to hold a lot of promise. Voila! You’re on a blog page. Not bad but let’s be honest. Not every blogger is a great writer or a communicator. Some articles are boring and have a feeling of a college thesis. Trying to find the answer to the very topic that brought us to the link in the first place is like finding a #needleinthehaystack! Yelp! We get lost in the time capsule. It’s painful but we keep reading because we hope at some point we’ll find the answer and we already invested a lot of time and it could be in the next sentence. We become addicted - like the gambler who is looking for the next big jackpot! Why the "hidden" agenda? OK I get the need for SEO, key words, back links, etc. But can't we just be real and talk? Pretty much we are taught that blogging is a necessary evil of marketing on the internet. What happened to just having a conversation and being authentic”? Many of the blogs we find are by good people with misguided information that “anyone can write a blog” and should if they want to rank on the internet. Blogging is one way to improve SEO but I don’t think everyone can write a blog or should. If SEO is the only reason a blog is created, then it simply is an agenda to get me to click without an intent of delivering the goods. What I think... I think of my #blahg as conversations and observations. It lets me off the hook of being an actress and pretending. I can interact with you. I can share with you. And when you leave it's your decision to decide if what you heard was a message or simply "blahg, blahg, blahg"! I know one thing for sure though. If you have read this far, it’s because I have held your interest long enough to see if this was a blog or a blahg! And... that was my intention! Thanks for hanging around! Leave a comment, share and let's begin the conversation!
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